he latest data shows that Beyond Meat’s prices have remained high while their sales have done the same. This could represent a problem for them and the plant-based alternative meat market in the future.
While alternative plant products remain at three or four times the cost of regular meat products, it will be a big ask to get more people to switch to plant-based products if they are not vegetarian or vegan.
The ongoing improvement of the quality, taste, and variety of plant based alternatives can help to bridge the gap if prices stay level. That is, people are willing to pay for quality, as they are in the meat industry.
Of course, this price difference is more exaggerated in the US due to the low-quality standards of its meat industry. In Europe where standards are higher, the difference between meat and plant based alternatives is not at such a gulf.